Book Promo 201 is the second book in the Promo 101 series. In Book Promo 101 I wanted to help people lay a great foundation for their promotional efforts, help you learn what promotion is, develop the marketing mindset and we talked about many traditional forms of promotion. If you aren’t familiar with the content, the table of contents is posted here – www.nikkileigh.com (Reviews are posted here.) Book Promo 201 started out one way, and was a very different book when I finished the …
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