PR 2.0 and the Social Media Release Bill Daring On Thursday 15th January, Bill Daring presented to students at Manchester Business School on the topic of PR 2.0 and the Social Media Release. Most of the UK’s population is now online blogging, chatting, visiting message boards and exchanging news and views. The introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods. We need to understand comment generated on the internet, and new ways of …
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